S4i/QuestionPro Study — 1,006 AI users in Spain, November 2025
Consumers aren't just searching on Google anymore. They're asking ChatGPT, Gemini, and Copilot which brand to choose, what product to buy, where to stay.
66% of users already see AI-generated responses in Google, and 97% say these answers meet their needs.
"Your AI visibility is a mirror of your overall reputation. AI doesn't invent—it amplifies what already exists."
We go beyond visibility metrics to help you position your brand for the AI age
See how AI is reshaping your industry and how your stakeholders interact with it.
Measure your brand's visibility and reputation across key customer journey moments.
Discover the sources and content that shape what AI says about you.
Ongoing tracking of your AI positioning and the sources that influence it.
We blend traditional research methods with AI assistant analysis. We uncover the why, not just the what.
AI reflects reality. We address the root of your positioning, not just technical fixes.
Social conversations feed AI models. We connect social listening with generative engine optimization.
Prioritized recommendations with measurable impact. Strategic guidance for CMOs, not just technical teams.
| Aspect | Traditional | IA Listening |
|---|---|---|
| Data source | Surveys, social media | Actual AI responses |
| What it measures | What consumers say | What AI recommends |
| Influence level | User opinions | Direct recommendations |
| Actionability | General insights | Query-specific recommendations |
See how leading brands rank in AI visibility across industries
How European low-cost carriers are perceived by AI assistants.
Car brands ranked by attributes and market segments.
Top-ranked banks across key markets.
Hotel chains AI recommends for different travel types.
Insurance providers rated highest by AI assistants.
Universities with the strongest AI visibility.
Don't let competitors get there first. Find out how AI sees your brand today.
Get your analysisShare your goals with us and we'll help you succeed in the AI age
We typically respond within 24 hours